DAYRAY pricing guide

With over 30 years of experience, we understand the realities of scope and creative challenges in 2026. Below is our general pricing guide for easy reference as you’re planning projects and campaigns. It’s our mission to deliver highest quality creative concepts and executions in the most efficient ways possible. We believe the keys to that goal are transparency and collaboration.

Brand Refresh
$5,000 flat project fee
Includes:
1 debrief session
1 collaborative creative strategy session
2 rounds of creative development
2 rounds revisions
Production costs are net and determined mutually during creative development (always within your budget)
Deliverables: digital identity kit and brand guide for internal use, master digital assets for multi-channel use including websites, signage, retail elements

New Brand Identity
$10,000 flat project fee
Includes:
1 debrief session
1 collaborative creative strategy session
2 rounds of creative development
2 rounds revisions
Production costs are net and determined mutually during creative development (always within your budget)
Deliverables: digital identity kit and brand guide for internal use, master digital assets for multi-channel use including websites, signage, retail elements

Brand / Product Campaign
$7,500 flat project fee
Includes:
1 debrief session
1 collaborative creative strategy session
2 rounds of creative development
2 rounds revisions
Production costs are net and determined mutually during creative development (always within your budget)
Deliverables include master digital assets for media placement
Iterative versions for digital assets, add $100/hr, scope determined mutually before work begins

Video/Motion Production
$8,000 flat project fee
Includes:
1 debrief session
Creative treatment with up to 3 concepts
2 rounds script and shot list development and revisions
Film set direction, offline editing, motion design
Production costs (such as location, camera and lighting gear, talent, production insurance) are net and determined mutually during upon approval of script and shotlist (always within your budget)
Deliverables include master digital assets for media, social, broadcast, or web placement
Iterative versions for digital assets, add $100/hr, scope determined mutually before work begins

These are basic guidelines for reference. We’re flexible and always willing to adjust based on company size, audience size, purpose of the project, and the people involved!

DAYRAY

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