HydroFlask was losing share to cheap knockoffs. Our creative solution was to launch a campaign celebrating the products, highlighting the brand’s two proprietary assets: unmatched technology and the beloved logo. HydroFlask’s cult-like loyalists went bonkers seeing Lil’ Hydro spring to life. Brand recall and preference rose twice more than goal.
DayRay: creative strategy, concept, writing, art direction, film and editorial post production (Soccer, Pool, Beach), music supervision
AfterAll: film and editorial post production, animation (Gym)
Kory Jones: animation & visual effects (Beach, Soccer, Pool)
Kris Roberts & Cindy Wade: producers
Blake Caudle: motion designer, assistant editor
Work done at North