Local is big in Washington, but Washingtonians knew little about the state’s dairy offerings. We tapped Los Angeles-based celebrity chef and influencer Noah Galuten to talk with Washington’s nationally recognized chefs about the local dairy they use in their iconic restaurants. Turns out, when James Beard award-winning chefs brag about their favorite dairy, Washingtonians just eat it up. This multi-channel campaign increased brand awareness by 13.4% and favorability up to 11.3%
Streaming video
Paid & organic social
Paid social: Meta, Snapchat, Pinterest
Seasonal Banners
Web
DayRay: Creative strategy, concept, creative direction, influencer recruitment, writing, art direction, design, video edit & post production, music supervision
Noah Galuten & Ben Leavett: writing & film direction
Ray Suen & John Askew: music score
Blake Caudle: studio designer
Cindy Wade: producer